Fatema Dewji is recognised as among Africa’s most influential women. She is both marketing head of MeTL and founder of Educate, Empower & Inspire – a platform she uses to inspire those around her.
She combined both roles in her book, Marketing for an African powerhouse: how to get your brand ahead of the herd. In it she details the marketing campaigns that helped save her family’s ailing company MeTL (Mohammed Enterprises Tanzania Limited) but also talks about changing mindsets, teamwork, humility and giving back.
Her passion is personal growth, both in business and in life.
Educate, Empower & Inspire hosts her videos covering motivational messages of gratitude, self-worth and emotional resilience, as well as marketing and leadership topics. She has also conducted more than 50 interviews with fascinating people from different backgrounds, hoping to inspire others and help them in turn inspire those around them.
In a powerful TEDx Talk she has described how she turned unbearable personal pain to a purpose, finding her life’s mission to make a difference and push the human race forward: https://youtu.be/AVJrUE53JAw
An avid golfer since the age of six, Fatema Dewji grew up in Tanzania and studied Finance and Management at Georgetown University. She joined MeTL in 2010.