Shelina Janmohamed is an award-winning British writer, marketer and commentator on British Islam and Muslim women. She has been named as one of the 500 most influential Muslims in the world.
She is the author of Love in a Headscarf, a memoir about growing up as a British Muslim woman, described as a “wonderfully funny romantic adventure” by The Daily Mail. Her later book Generation M: Young Muslims Changing the World explores the phenomenon of what it means to be young and Muslim today and how society and business need to react. She is a “leading voice on Muslim youth”, according to Amazon.
She believes that Generation M are not only adapting to Western consumerism but reclaiming it as their own, and she is well placed to tap into this market in her role as a Vice President of Ogilvy Noor, the world’s first Islamic branding and marketing agency.
Shelina Janmohamed writes widely in the UK press, from The Guardian to The Times and The Daily Telegraph, as well as appearing on television. Her blog, Spirit21, has won several awards. The Times and the UK Equality and Human Rights Commission have named her one of the UK’s 100 most influential Muslim women.
She has travelled with the British Foreign Office to Darfur, Egypt, Saudi Arabia, Indonesia, Qatar and Turkey under its programme to build links with British Muslims and encourage dialogue, and she has hosted London’s annual Eid in the Square event in Trafalgar Square.